Developing strategies that shape the success of your organisation

Sales Strategy

Consider being the conductor of an orchestra; would you take your musicians to the stage if they hadn't practiced, didn't know what music they were playing, or their instruments were out of tune? Clearly not, and the same is true for your sales approach to market.

A sales strategy is a roadmap that clearly articulates the guidelines and processes to be followed to enable the sale of your products or services in market. It is your sales blueprint designed to provide your team with all the tools and materials needed to be able to prospect, pitch, close and deliver in a repeatable and successful way. It is reviewed regularly, modified when needed and clearly communicated to ensure everyone in the business knows exactly what is expected.

A solid sales strategy should be built on a foundation that includes:

  • An outline of your vision and objectives so your team know exactly what the end goal is.

  • A description of your ideal customer. Does everyone in your team know exactly who to target?

  • Go-to-market plan with clear guidelines for execution

  • Revenue goals and milestones that all can work towards and measure.

Strategy is style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future success

Building a winning sales strategy 

Making the decision to create a structured sales strategy for your business is one of the best you'll ever make. Having a single source of truth that your employees can reference at any point in their journey results in an efficient, productive environment that promotes best practice at all times. 

Creating a strategy from scratch, or reviewing existing strategies, requires you to take a step back and look at the big picture, enabling you to step outside of the details you may be engrossed in on a daily basis and look forward to the future and how you want to get there.

There are a number of areas that require your attention when composing your strategy including:








Past and Present

Business Review

Define the Target Customer

Detailed SWOT Analysis

Go-to-Market Strategy

Retention and 

Acquisition Strategies

Revenue Goals and Targets

Strategy without execution is useless. Execution without strategy is aimless





Measure and Modify

It is important to note that once you have created your sales strategy it is then time to ensure it is implemented across the business. A detailed plan should be constructed around each pillar, regularly monitored and reported on to assess its impact on the overall goals.

The world we live in is changing rapidly and it is important to make sure you aren't left behind. I would recommend revisiting your sales strategy every 6 - 12 months so any changes or suggestions can be implemented and rolled out swiftly to maintain a strong position in market. 

Let's work together

Bringing a fresh perspective, Laura can assist with providing guidance and experience to help position your business in a meaningful way that differentiates you from your competition, and brings your team together to achieve long lasting success.


Contact me today for your free no obligation discussion.

  • Laura Hall Consulting

Book a free consultation with me here or drop me an email with your specific questions or queries today.

Sydney, NSW, 2000

©2019 by Laura Hall